Creative Director

About Centerline Digital

Centerline is a content marketing agency with a passion for resolving complex communications challenges with strategic and creative digital content.

Founded in 1996, Centerline Digital is headquartered in Raleigh, NC. We craft strategic content and experiences that provoke thought and create meaningful connections. We’re experts in telling complex stories and believe no two client engagements are the same.

About the Creative Director role

Do you have the talent and passion to solve big challenges with smart content? Do you enjoy being on the front lines working with clients — some of the most successful companies in the world — to help them spark deeper conversations, generate demand for complex products and solutions, and ultimately make sales? 

Our Creative Directors are key to leading the creative execution of content that delivers the right message to the right audience at the right time. We call it “Accountable Creative” – and it requires more than a tagline or clever visual trick. It takes time and focus to understand the offerings like you are the subject matter expert; to understand the audience like you are living among them; and to craft stories and experiences that connect the two. 

As a Creative Director you will:

• Work closely with Client Services teams to concept appropriate creative — in message and style — that bridges the gap between what the client is trying to accomplish and how the target audience prefers to communicate.
• Lead and grow client engagements and relationships alongside Client Services teams.
• Work across multiple client engagements simultaneously.  You have the ability to self-direct time and energy while exhibiting a full commitment to projects, the team, and our clients' success.
• Guide the building of appropriate teams for projects.
• Be active. Collaborate with and empower Writers, Art Directors, Associate Creative Directors, Designers and Developers to bring creative ideas to life…across mediums including motion graphics and video, interactive experiences, web, design and more.
• Be creative working within corporate brand guidelines and defined campaign styles.
• Be the most knowledgeable person in the room, delivering client pitches and presentations – building consensus on the way forward rather than contention.
• Provide a critical eye to work in progress. Not just in terms of “looks good, sounds good” – instead, always with the question: Will this accomplish the stated business goal?
• Be aware of the latest concepts, practices and procedures for successful marketing communications in any medium across various industries — including but not limited to video, animation, interactive and social networks.
• Advance the strategic and design thinking within the department and inspire others.
• Be adaptive to change, but focused on the goals of clients, the team and fellow Centerliners.

The ideal candidate will bring the following to the table:

• Minimum +10 years experience in an agency or brand management; B2B experience is a must
• Bachelor's degree in communications, design, or comparable experience in a related marketing field
• Expertise in multiple disciplines including: Writing, Content Strategy, Graphic Design, Motion Graphic Design/Animation, Editing, UI Design/Development
• Strong writing skills in a variety of formats (proposals, pitches, concepts, treatments, scripts, etc.)
• Leadership skills and experience motivating, empowering and inspiring others
• Self-motivated, requiring minimal hands-on management
• Highly organized, with a keen eye for the details

What we offer:

• The salary range for the Creative Director position is $100k - $120k
• This position is remote work from home.
• Paid time off and paid company holidays
• Excellent benefits package that includes: 
  • Employee medical and dental benefits with employee-paid option to add partner or family. 
  • HSA and FSA offerings
  • Voluntary products including: critical illness, accident insurance, life insurance, short and long term disability
  • 401K plan with company match

Centerline is committed to ensuring diversity, inclusion and respect continue to permeate the fabric of our company culture.  We embrace, support and encourage individual differences in age, color, ability or disability, ethnicity, family or marital status, gender identity or expression, language, national origin, political affiliation, race, religion, sexual orientation, veteran status or other characteristics in our employees, clients and suppliers. And we believe the collective sum of these differences has a significant and positive impact on our success.